The more extensive and detailed you are are with your answer, the better.
Jack Humphrey
(Google: Content Propulsion Lab)
Global advertising across all channels is on track to reach $406 billion in 2005. Internet advertising accounts for 4.3 % or $17 billion. Source: ZenithOptimedia
http://www.clickz.com/news/article.php/3558781
The company revised its figures with an estimation that internet advertising accounted for 4.6% of global advertising or $18.15 billion. By 2008, the internet will account for 6.4% of global ad spending. From 2005 to 2008, it will create $15.8 billion new ad dollars. Source: ZenithOptimedia
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=37091
Internet advertising spending 2006-2008
2005 ? $18.15 billion
2006 ? $22.433 billion
2007 ? $26.406 billion
2008 ? $29.092 billion
The company says that these figures are conservative and likely to be revised upwards. It notes that in Sweden, an online leader, internet advertising accounts for 9% of advertising and is forecast to rise 12%. Source: ZenithOptimedia
http://www.zenithoptimedia.com/gff/pdf/Adspend%20December%2005.pdf
ZenithOptimedia?s Advertising Expenditure Forecasts can be purchased for $686.88.
http://www.zenithoptimedia.com/gff/index.cfm?id=60
2004 - $9.3 billion
2010 - $18.9 billion
Classified advertising will reach $4.1 billion by 2010.
Rich media spending will grow to $3.5 billion by 2010.
Streaming media will grow to $943 million by 2010.
Source: JupiterResearch
http://www.jupitermedia.com/corporate/releases/05.08.15-newjupresearch2.html
According to Piper Jaffray, internet advertising will become a $55 billion market by 2010. http://www.propellerglobal.com/pages/news.htm
eMarketer puts the online advertising market at $12 billion in 2005 and predicts that it will reach $22 billion by 2009. http://www.canada.com/national/nationalpost/financialpost/story.html?id=83ac3108-53df-44b4-9ebf-cd4390f3ef87
Internet advertising will reach $18.9 billion in 2008
Source: PricewaterhouseCooper.
http://www.clickz.com/news/article.php/3375381
Internet advertising will reach $32 billion by 2009
Source: PricewaterhouseCooper
http://business.guardian.co.uk/story/0,3604,1511543,00.html
US online advertising - $14.7 billion in 2005
Source: Forrester.
http://www.forrester.com/ER/Press/Release/0,1769,1003,00.html
US online advertising
2006 - $15.6 billion
2007 - $17.8 billion
2008 - $20.2 billion
2009 - $22.3 billion
Search engine marketing will grow by 33% in 2005, reaching $11.6 billion by 2010.
Display advertising, which includes traditional banners and sponsorships, will grow at an average rate of 11% over the next five years to $8 billion by 2010. Source : Forrester
http://www.netpointers-technologies.com/au/au/netpointers/news_and_press
Europe ? online advertising revenue will rise from EUR 2.5 billion in 2005 to EUR 6.5 billion in 2010. Source: JupiterResearch
http://www.electricnews.net/frontpage/news-9647936.html
US search and display advertising is predicted to grow to $15 billion in 2010. Main drivers are spending in media, entertainment, automotive and financial services. Source: JupiterResearch. http://www.jupiterresearch.com/bin/item.pl/research:concept/71/id=96875,keywords1=advertising
This report from DoubleClick takes a detailed look at the online advertisting market in Europe. Europe?s top online advertising markets
UK - $1.2 billion
France - $1 billion
Germany - $671 million
Italy - $147 million
Spain - $114 million
Netherlands - $80 million
Finland - $28.5 million
Greece - $13.6 million
Source: IAB Europe.
http://emea.doubleclick.com/uploadpdf/pdf/europe_online_1column.pdf
Online advertising revenue in Asia/Pacific is expected to grow at a Compound Annual Growth Rate (CAGR) of 39.8% over the next 5 years, from US$304.3 million to US$1.62 billion by 2007. Source : IDC http://www.newstarget.com/000606.html
India?s online advertising market was about $18 million for 2004-2005. It is predicted to reach $34 million in 2005-2006 and $57 million in 2006-2007. Source: Indian Online Association.
http://tech.monstersandcritics.com/news/article_1031212.php/Internet_advertising_in_India_boots_for_boom_time.
China.
In 1998, Internet advertising a 0.3 billion yuan per year industry. Between 2003 and 2004, internet advertising increased 75.9 percent in revenues, reaching 1.9 billion yuan (about $230 million US). Revenues are projected to continue rising through 2005 and into 2006. By 2006, iResearch estimates that Internet advertising will be a four billion yuan industry Source: Shanghai iResearch Company
http://www.asiamedia.ucla.edu/article.asp?parentid=22741
-----------------------------------
Email marketing.
Spending on email marketing will grow from $885 million in 2005 to $1.1 billion by 2010 at a compound annual growth rate of 4.5%. B2C email marketing spend will increase at a 5 percent CAGR, reaching $897 million by 2010, whereas B2B email spending is expected to grow at a CAGR of only 2.4 percent, reaching $206 million in 2010. Source: JupiterResearch.
http://www.marketingvox.com/archives/2006/02/06/email_marketing_spend_to_reach_11_billion_by_2010/
US email marketing will grow from $2.1 billion in 2003 to $6.1 billion in 2008.
Source: JupiterResearch.
http://www.jupitermedia.com/corporate/releases/04.03.18-newjupresearch.html
Europe
Email marketing will reach $1.25 billion by 2010.
Source: Forrester.
http://www.forrester.com/Research/Document/Excerpt/0,7211,36742,00.html
Major players in email marketing include:
Bigfoot Interactive ? now Epsilon Interactive.
Double Click
Exact Target
Post Future
http://www.forrester.com/Research/Document/Excerpt/0,7211,34437,00.html
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Search/Pay Per Click
Global search revenues are predicted to reach $23.2 billion by 2010.
Source: Piper Jaffray
http://forums.searchenginewatch.com/showthread.php?t=2846&page=1&pp=20
By 2010 the pay per click market will reach $7 billion.
Source: JupiterResearch
http://www.iprospect.com/services/pay-per-click-management-service.htm
By 2007 the worldwide pay per click market will be worth $7 billion. Source: Spiderweb Systems. http://www.spiderwebsystems.co.uk/ppcfacts.htm
The Australian PPC market will grow from A$130 million in 2005 to A$350 million by 2009. Source: Frost & Sullivan. http://www.webmetro.com/news1detail1.asp?id=1280
Pay per click spending accounts for 42% of online advertising spending.
Source: Click Pay Per Popular.
http://64.233.179.104/search?q=cache:CqC1YypIDO8J:www.payperclickfacts.com/click-pay-per-popular.html+%22world+pay+per+click%22++billion+&hl=en&ct=clnk&cd=13
The European pay per click market will reach Euro 3 billion by 2010. Source:Forrester. http://www.imano.com/3_7_Pay_per_Click_Management_(PPC).htm
Major players in the pay per click market are:
Adwords
MSN Keywords
Yahoo Sponsored Search
Source: News.com
http://news.com.com/Google-what+you+get+for+400+a+share/2009-1038_3-5969175.html
US Search
$5.7 billion in 2005
$11.6 billion by 2010
Display advertising which inlcudes traditional banners and sponsorship will reach $8 billion by 2010. http://blog.softtechvc.com/2005/05/search_marketin.html
Search marketing accounts for 35% of internet advertising spending (2003).
Source: comScore.
http://www.comscore.com/press/release.asp?press=458
The major players in the search market in the US and their share:
Google ? 36.5%
Yahoo! ? 30.5%
MSN ? 15.5%
Source: comScore
http://goyami.corante.com/archives/2005/08/
Major players in the search market are:
Yahoo!
MSN
AOL
Ask Jeeves
Source: News.com
http://news.com.com/Google-what+you+get+for+400+a+share/2009-1038_3-5969175.html
---------------------------------------
Display advertising
The pop-up market is worth $500 million.
Source: Pop-Up King Follows the Money to New Focus. John P. Mello. E-Commerce Times. 08/02/085. http://www.ecommercetimes.com/story/YKkyLr0z2ptGxZ/Pop-Up-King-Follows-the-Money-to-New-Focus.xhtml
European online display advertising will grow from Euro 1.5 billion in 2005 to Euro 2.7 billion in 2010. Source: Jupiterresearch http://www.jupiterresearch.com/bin/item.pl/research:concept/87/id=96937,keywords1=advertising
European display advertising will reach Euro 1.4 billion by 2008 .
Source: Forrester.
http://www.forrester.com/ER/Press/Release/0,1769,862,00.html
Pop-ups account for 2% of internet advertising.
Source: Nielsen/NetRatings.
http://www.internetnews.com/IAR/article.php/1563441
Pop-ups account for 7% of internet advertising.
Source: Nielsen/NetRatings.
http://money.cnn.com/2004/04/07/technology/popups_study/index.htm
---------------------------------------
Local online advertising.
U.S. spending for online local advertising will grow 26 percent to $3.2 billion in 2005, and then 11 percent compounded annually, to $5.3 billion in 2010. Source: Jupiter Research. http://www.imediaconnection.com/content/6817.asp
---------------------------------------
Classified advertising will reach $4.1 billion in 2010. Source: JupiterResearch.
http://www.thehostingnews.com/article1504.html
----------------------------------------
Affiliate marketing is a $200 million a year business. Source: Pop-up goes the commission. Jan Libbenga. 28th July 2004. http://www.theregister.co.uk/2004/07/28/affiliate_network_controversy/
------------------------------------
Banner advertising.
Major players are:
DoubleClick Inc
Modem Media Inc
24/7 Media Inc
ValueClick Inc
L90 Inc
Jupiter Media Matrix Inc
Engage Inc
Source : Dr. B. P. S. Murthi, April 29, 2002
http://www.utdallas.edu/~murthi/ibmf01/Research_Project__Group_3.htm
---------------------------------------
Market share by type of advertising.
Online advertising market share 2004
Paid-for search listings ? 39.5%
Banners ? 18.5%
Recruitment classifieds ? 18.5%
Pop-ups and overlays ? 2.1%
Source: PriceWaterhouseCoopers.
http://www.netimperative.com/2005/04/11/Retail_ads
Online advertising - market share 2003
Paid for listings ? 36%
Banners/embedded ? 37%
Sponsorship ? 6%
Interruptive Formats ? 1%
Display ad on email ? 1%
Classifieds ? 7%
Other ? 7%
Source: PricewaterhouseCoopers / Interactive Advertising Bureau, The Advertising Association, NTC Researchx http://www.spiderwebsystems.co.uk/ppcgraphs.htm
--------------------------------------
Major players
Google Inc
Paid search.
2005 sales - $6,318.6 million
Source: Hoover?s
http://www.hoovers.com/google/--ID__59101--/free-co-factsheet.xhtml
MSN Keywords
Recently launched paid search advertising.
http://advertising.msn.com.sg/msnkeywords/
Yahoo! Search Marketing Group
Search-driven targeted advertising.
Source: Hoover?s
http://www.hoovers.com/yahoo!-search-marketing/--ID__56533--/free-co-factsheet.xhtml
Ask Jeeves Inc
Provides paid search advertising.
Estimated 2005 sales - $350 million
http://www.hoovers.com/ask-jeeves/--ID__59572--/free-co-factsheet.xhtml
Advertising.com Inc
Subsidiary of America Online. Provides ads through search-driven advertising systems. Sales - $132.3 million
http://www.hoovers.com/advertising.com/--ID__61698--/free-co-factsheet.xhtml
Double Click
Targeted online advertising placement and scheduling services for both advertisers and Web site publishers, e-mail marketing, search engine results placement, and other electronic marketing services. 2004 sales $301.6 million
Source: Hoover?s
http://www.hoovers.com/doubleclick/--ID__52626--/free-co-factsheet.xhtml
ValueClick
Banner ads.
2004 sales - $169.2 million
Source: Hoover?s
http://www.hoovers.com/valueclick/--ID__61685--/free-co-factsheet.xhtml
24/7 Real Media
Search mareketing services, software to host and manage ads and a network of sites to run ads. 2004 sales - $85.3 million
Source: Hoover?s
http://www.hoovers.com/24/7-real-media/--ID__57235--/free-co-factsheet.xhtml
aQuantive Inc
online media buying and planning, ad campaign management, e-mail direct marketing, search engine optimization, and data warehousing and analysis. 2004 sales - $157.9 million
Source: Hoover?s
http://www.hoovers.com/aquantive/--ID__99376--/free-co-factsheet.xhtml
Digitas Inc
Interactive media and marketing.
2005 sales - $565.5 million
Source: Hoover?s
http://www.hoovers.com/digitas/--ID__42035--/free-co-factsheet.xhtml
Modem Media
Owned by Digitas.
2004 sales - $80 million
Website and intranet development, marketing campaings, email marketing.
http://www.hoovers.com/modem-media/--ID__52052--/free-co-factsheet.xhtml
Agency.com Ltd
Creates websites, branding, online advertising and offers media planning.
2004 sales - $103 million
Source: Hoover?s
http://www.hoovers.com/agency.com/--ID__58843--/free-co-factsheet.xhtml
Avenue A/Razorfish
Subsidiary of aQuantive.
Offers strategic planning, Web design, media buying, and campaign analysis to ad serving, search engine marketing, e-mail marketing, and creative services. 2004 sales - $87.6 million
Source: Hoover?s
http://www.hoovers.com/avenue-a/razorfish/--ID__129796--/free-co-factsheet.xhtml
R/GA
Creative design, promotional websites and email marketing.
2004 sales - $87 million
Source: Hoover?s
http://www.hoovers.com/r/ga/--ID__118135--/free-co-factsheet.xhtml
Epsilon Interactive
Email marketing
Estimated sales - $5.1 million
Source: Hoover?s
http://www.hoovers.com/epsilon-interactive/--ID__105188--/free-co-factsheet.xhtml
Digital Impact
Email marketing, search engine, targeted websites and banner ads.
2005 sales - $45 million.
Source: Hoover?s
http://www.hoovers.com/digital-impact/--ID__60918--/free-co-factsheet.xhtml
Responsys
Email marketing.
Estimated sales - $13.7 million
Source: Hoover?s
http://www.hoovers.com/responsys/--ID__60925--/free-co-factsheet.xhtml
Yesmail Inc
Email marketing
Source: Hoover?s
http://www.hoovers.com/yesmail/--ID__60070--/free-co-factsheet.xhtml
Traffix Inc.
Email marketing.
2004 sales - $37.3 million
Source: Hoover?s
http://www.hoovers.com/traffix/--ID__46905--/free-co-factsheet.xhtml
Claria Corporation
Pop-up ads.
Source: Hoover?s
http://www.hoovers.com/claria/--ID__106214--/free-co-factsheet.xhtml
Claria had revenue of $90 million in 2003.
Source: ClickZNews.
http://www.clickz.com/news/article.php/3338661
Q Interactive
Lead generation, email marketing and loyalty programs.
2004 sales - $38.3 million.
Source: Hoover?s
http://www.hoovers.com/q-interactive/--ID__61426--/free-co-factsheet.xhtml
E-centives Inc
Email marketing
2004 sales - $5.4 million
Source: Hoover?s
http://www.hoovers.com/e-centives/--ID__99761--/free-co-factsheet.xhtml
WhenU.com Inc
Provides free software to consumers in exchange for them viewing ads.
Source: Hoover?s
http://www.hoovers.com/whenu/--ID__124726--/free-co-factsheet.xhtml
Engage Inc
Advertising, marketing, and promotion management software solutions.
Revenue - $14.7 million
Source: Yahoo! Finance.
http://finance.yahoo.com/q/ks?s=ENGA.PK>
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